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The Journal

A slow reading room.

Considered essays on colour, craft, and the quiet discipline of the NOOSH studio. Published rarely, read slowly.

The Naturals — twelve shades of cream, blush, and porcelain.

Colour

Why we chose the palest palette of the year.

On restraint, and the discipline of building an editorial collection around what most brands leave out.

6 min · N° 07

A composition of travertine, frosted glass, and unbleached linen.

Craft

On the language of glass and stone.

A study of the materials that shape our packaging — travertine, frosted glass, matte cream — and why the object matters as much as the formula.

4 min · N° 06

A capillary-thin coat of Marshmallow, floated from cuticle to free edge.

Ritual

The eleven-minute manicure.

A studio-tested ritual for the at-home professional. Prep, base, colour, top — and the pauses between each.

5 min · N° 05

The Paris atelier, photographed the morning it opened.

Studio

Inside the first NOOSH atelier.

Travertine, linen, arched niches. A quiet study of the space we built to shape the house.

7 min · N° 04