A house built on restraint.

The Founder

Some women see beauty. Mehrnoosh Zhian Nia built a house around it.

As Founder and Creative Director of NOOSH Beauty, she has spent her life not merely observing aesthetics, but living inside them. Her journey began with an unshakable passion for beauty — not as decoration, but as a form of self-expression, a source of confidence, and a language women have always used to tell the world who they are.

Through years of experience in beauty, fashion, and professional modeling, Mehrnoosh developed a refined eye for the details that separate the ordinary from the extraordinary. She learned to see elegance in restraint, luxury in precision, and beauty in authenticity. Working alongside photographers, makeup artists, nail professionals, designers, and creative teams, she discovered what truly moves women: the emotional connection they share with the ritual of self-care. The quiet moment before a shoot. The preparation. The decision to step forward as the fullest version of themselves.

NOOSH is the natural extension of that vision — a brand created not to follow trends, but to celebrate the timeless qualities that make a woman unmistakably herself: confidence, femininity, individuality, and an elegance that refuses to fade.

Every product carries her uncompromising standard. Formulation and research are developed in Germany, adhering to the highest European quality and safety standards. Each formula is crafted without harmful ingredients and engineered for professional performance — because Mehrnoosh believes that true luxury is never careless.

With operational headquarters in Germany and Oman, NOOSH was conceived as an international luxury beauty house from its very first day. It serves women across the world with the same intimate vision: to make luxury feel effortless, personal, and deeply authentic.

"True beauty is not about perfection. It is about confidence, authenticity, and the way you choose to express yourself every single day."

— Mehrnoosh Zhian Nia